John Masters talents first grew in fashion and celebrity circles where he became fascinated with all natural and organic products. He began to realize the serious health risks posed by inhaling and handling harsh salon chemicals day to day and became committed to creating a toxin-free salon environment.
Because of ongoing, extensive research and testing of essential oils, plant extracts, and other health-food staples, he was able to launch John Masters Organics, the first comprehensive, luxury-organic hair care line. In 2004, the brand was recipient of the coveted Soil Association Award for Best Organic Product Line in Europe.
Today, John Masters Organics is sold in 20 countries. He remains dedicated to developing new products and updating the existing range as more advanced “natural product technologies” become available.